Work / DenizBank
DenizBank fastPay.
A new-generation digital payment family: fastPay, fastPOS and fastPass.
For DenizBank's digital payment brand fastPay, we designed the campaign, the fastPOS landing page, the fastPass digital wallet identity and corporate business cards.
Brief.
fastPOS: next-generation digital payment solutions. Communication that briefly explains the benefits of the virtual POS with functional, illustrative pictograms.
Target audience.
DenizBank employees (branches, field sales and regional offices) and customers.
Motto.
"Her life becomes alive with fastPay!" — fastPay'den: on üstü işler serisi, ilk seri 10+.
Eleven benefits, eleven icons.
We drew a custom fintech icon set for each fastPOS benefit; it became the shared language of the posters and the landing page.
- 01No fees
- 02Get paid the same day
- 03One application, all banks
- 04Full integration
- 05Get paid from anywhere
- 06Check recurrences
- 07Easy transactions
- 08Mobile payment
- 09One bank
- 10You stay in control
- 11Protects you
fastPOS landing page.
The UX/UI design of the landing page that presents virtual POS, recurring payments, pay-by-link and fastPass on a single platform: menu, slider, content areas and footer; on desktop and mobile.
Landing page — full page
fastPass digital wallet.
Art direction, visual identity and brand voice. fastPass is a digital wallet that enables electronic transactions for online or in-store shopping and can be linked to a bank account. Manage your payments simply and intuitively, and leave time to enjoy.
Corporate business cards.
Business card design with a QR code, consistent with the fastPay identity: the Poppins typeface family and gradient shades of the brand blue.
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